Instagram receives more than 800 million users each month. These users come to this platform for various reasons ranging from engaging with brands to selling items.
And with more than 80 percent of these account holders following brands on Instagram, you need to be keener to get a piece of what Instagram offers for businesses, yours included.
Today we look at various ways to grow your brand’s account the right direction without jeopardizing the integrity of the account.
Consistency is key to growing your Instagram account. The more you post, the more content you deliver to your audience, and the more likes, followers and comments you attract.
Studies show that brands that post seven or more times each week experience more likes and followers faster than the profiles that post less frequently.
But the issue here isn’t about posting more, but the consistency of posting. This is why you need to find out the times when your audience is active on social media, and then deliver content at these times. If your content is relevant and high-quality, your audience look forward to the next piece, which you need to deliver at specific times each day.
To be honest, brands that create a regular flow on Instagram tend to see better results than they had before.
You can enjoy unprecedented success if you use automation tools to manage the consistency. With the right tools, you can create your content and schedule it to run the whole week at specific times. One such tool that is recommended for this task is Social Steeze. This tool helps you gain organic growth using various automation aspects. Visit SocialSteeze today to understand more about this tool and try it out.
Opt for Videos and Instagram Stories
The main aim of getting onto Instagram as a brand is to get your marketing message out to the people. Being a visual platform, you are supposed to use images to communicate the message.
Instagram has come up with various innovative ways to help you get the message out to the audience. For instance, you now have access to 1-minute videos and stories that run for 24 hours.
Studies show that you enjoy higher engagement levels when you use videos compared to images. Instagram allows you to go live, and when you do, the live recording appears at the top of the Instagram Stories feed. This tells you one thing – to get more followers and build your engagement, you need to use videos and Instagram Stories.
Research and Use Quality Hashtags
Hashtags have been explored a lot all over, with experts offering different solutions towards using these nifty little words to get your content out to the audience. One thing remains standard, however – using the right hashtags can expose your content to more people than you can ever imagine.
Studies show that Instagram content that has both general and a location tag attract the highest level of engagement. This is to say that hashtags are the best bet you have to grow a massive following on Instagram.
Instagram is generous when it comes to hashtags, allowing you to use up to 30 hashtags in a single post. However, experts have found out that between six and nine hashtags are enough to give you the levels of engagement you desire.
You can use free tools or paid ones to get relevant, high-quality and targeted hashtags for the Instagram posts.
Instagram growth is all about numbers – the more you have, the better. For instance, the more followers you have, the better the image you present to the audience. However, you don’t need just any followers – what you need is an audience that converts!